Call on Carbon

More than 150 leaders from businesses, cities, universities, and industry networks - representing over 60 million companies and farmers across 100+ countries, with a combined market capitalization of over USD 25 trillion and assets under management exceeding USD 120 trillion - are urging governments to accelerate carbon pricing efforts.

The signatories call for governments to:

Back their net zero targets with effective, robust, reliable and fit-for-purpose carbon pricing instruments, including removals, consistent with the Paris Agreement, to facilitate a cost-efficient investment path to reach net zero emissions;
Align their carbon pricing instruments where appropriate to create a stable and predictable investment environment; and
Implement the international market mechanisms under Article 6 of the Paris Agreement, to support cost-effective mitigation efforts, create a level playing field and minimise carbon leakage while enabling greater ambition.

The revenues generated from any carbon pricing applied will ideally be invested in sustainable transition efforts, the green economy, green technology development and natural capital, as well as support a just transition for affected workers and farmers, families and communities.

We are only one investment cycle away from 2050, and this is likely to be the last chance to get policies right. We urge governments to act on this.

Join the Call

The call

Climate change is accelerating, the year 2024 was the first when annual temperatures exceeded 1.5°C above pre-industrial levels were recorded. Mitigation efforts, however, are lagging behind and only a fraction of greenhouse gas emissions have an effective carbon price.

Despite the fact that countries representing about 87% of global CO2 emissions, and about 93% of the world’s economy, have set climate neutrality targets1, the level of investment in clean solutions is still too low. It is estimated that annual investments need to be roughly tripled to limit the global temperature increase to 2°C and increased about sixfold to meet the target of 1.5°C2.

Today, 24% of global greenhouse gas emissions are covered by carbon pricing initiatives, and only a fraction of those is within the recommended range in the Paris Agreement. We should aim for an effective price coverage of 50% of the emissions by 2030. Direct fossil fuel subsidies are worth seven times the revenues raised by carbon pricing, and the indirect costs of burning fossil fuels and the impacts of climate change are a hundred times greater. Additionally, the carbon removal market, essential for achieving global net negative emissions, is currently less than 1% of what’s needed for net zero.

To reach scale within sustainable markets, we must re-orientate economic subsidies, financial incentives and supporting regulation and implement a decade-long transition towards long-term incentive structures. This would have a major transformative effect on our market systems and push us closer to global net zero and net negative. Were private investors to trust that during the coming decades there will be long-term climate policies in place and CO2 prices will remain at a certain level, it would have major effects even today and lead to large numbers of new projects being initiated during the coming years.

We need businesses and governments to work together to achieve the goals of the Paris Agreement. Predictable and widely used carbon price is a key instrument to accelerate investments to reach carbon-neutrality. Climate transformation offers major business opportunities through for example green infrastructure financing boosting economic growth. The market growth in sustainable finance has been encouraging, but we need global standards and metrics.

Marcus Wallenberg, Chair of the Board of Directors, SEB

Climate change requires global solutions and increased investments. Extensive carbon pricing supports better investment allocations and innovative market solutions for required changes.

Risto Murto, CEO Varma

There is a wide variety of climate policy tools. Predictable and effective carbon price is the most important of them. It will reward low-carbon solutions and penalize the emitters. Currently the use of carbon price is not on the satisfactory level. We need rapid improvements in this area to get a ramp-up for the low-carbon investments.

Antti Herlin, Chairman of the Board of Directors KONE Corporation

Carbon pricing is a vital element in ramping up the investments needed. We call the EU, China, and the USA to lead a world-wide effort on carbon price development, supported by the like-minded countries.

Jyrki Katainen, President the Finnish Innovation Fund Sitra

Carbon pricing is a prerequisite for creating carbon sinks, increasing the profitability of investments in globally scalable P2X production, as well as providing necessary funds to support climate actions in developing countries.

Henrikki Talvitie, CEO ST1 Nordic Oy

Reducing emissions is crucial, but we can and must go even further. The goals of the Paris Agreement are based on the phasing out of fossil emissions but also that negative emissions compensate for the emissions that will be difficult to reduce. Negative emissions are necessary and we need to start working on creating them today. Today we at Stockholm Exergi produce energy that is 99 % based on recycled or renewable energy. Our new goal is to create negative emissions that are significantly larger than our climate footprint, along the entire value chain, by introducing CCS in our existing bio-CHP. While a steady increase in the cost of fossil emissions is necessary and in accordance with the polluter pays principle, it is of the utmost importance that that negative emissions can be financed. It must start with a demand by both nations and businesses.

Anders Egelrud, CEO Stockholm Exergi

Latest Insights

Partners

Haga initiativet

Hagainitiativet is a Swedish business network of companies working together to reduce carbon emissions and drive the transition toward a sustainable, low-carbon economy. The initiative focuses on setting ambitious climate targets, sharing best practices, and influencing policy to promote climate action in the business sector.

Skift

Skift is Norway’s leading business-led climate initiative, bringing together forward-looking companies committed to accelerating the green transition. Through collaboration, knowledge sharing, and advocacy, Skift helps businesses cut emissions, adopt sustainable solutions, and push for stronger climate policies.

Signatures

Hannu Keinänen

CEO

Ensto

Henrik Nieminen

CEO

Tornator

Jaakko Hirvola

CEO

Technology Industries of Finland

Jouko Niinimäki

Rector

University of Oulu

Nina Ekelund

Executive Director

Haga Initiative

João Wengorovius Meneses

Secretary General

BCSD

Jens Ulltveit-Moe

Chairman of the Board

UMOE

Risto Murto

CEO

Varma

Juha Mattila

Chairman of the Board

MTK – The Central Union of Agricultural Producers and Forest Owners in Finland

Ilkka Niemelä

Rector

Aalto University

Anders Teigland

CEO

Tio Tech AS

Minna Arve

Mayor

City of Turku

Brita Staal

President

Protect our Winters Europe

Egil Hogna

CEO

Norconsult

Sakari Lukinmaa

Managing Partner 

Castrén & Snellman Attorneys Ltd

Piia-Noora Kauppi

CEO

Finance Finland

Pia Björstrand

CEO

Advokatbyrån Omnia

Ylva Wessén

President and CEO

The Folksam Group

Veli-Matti Mattila

CEO

Elisa

Paul Polman

Chairman of the Board

IMAGINE

Lars-Henrik Paarup Michelsen

CEO

The Norwegian Climate Foundation

Bo Cerup-Simonsen

CEO

Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping

Torbjørn Johannson

Chairman of the Board

ASKO

Trygve Mellvang Tomren-Berg

Managing Director

The Norwegian District Energy Association

Casper von Koskull

Chairman of the Board

European Business Leaders’ Convention

Christian Rynning-Tønnesen

CEO

Statkraft AS

Pekka Pesonen

Secretary General

Copa-Cogeca

Aldo Beolchini

Managing Partner and CIO

NextEnergy Capital

Halla Tómadóttir

CEO

The B Team

Per Olof Nyman

President and CEO

Lantmännen

Henrik Andersen

CEO

Vestas

Tero Hemmilä

CEO

HKScan Corporation

Jon Abrahamsson Ring

CEO

Inter IKEA Group

Anna König Jerlmyr

Mayor

City of Stockholm

Paul Simpson

CEO

CDP

Barbara Baarsma

CEO

Rabo Carbon Bank

Helena Helmersson

CEO

H&M Group

Jesper Brodin

CEO

Ingka Group

Sara Shahmohammadi

CEO

Hybrixcel Inc.

Jim Rowan

CEO

Volvo Cars

Anders Haakon Lier

CEO

Energi.ai

Bernt Reitan Jenssen

CEO

Ruter As

Antti Vasara

CEO

VTT

Marcus Wallenberg

Chair of the Board of Directors

SEB

Antti Herlin

Chair of the Board of Directors

Kone Corporation

Jyrki Katainen

President

The Finnish Innovation Fund Sitra

Markus Rauramo

President and CEO

Fortum

Eero Hautamäki

CEO

Lassila & Tikanoja

Jouko Pölönen

CEO

Ilmarinen

Steffen Syvertsen

CEO

Agder Energi

Ulla Heinonen

Managing Director

Gaia Consulting Oy

Karl-Henrik Sundström

Chairman

CLC

Bjørn K. Haugland

CEO

Skift Business Climate Leaders

Isabella Alveberg

CEO

Snøhetta

Jeremy Oppenheim

Co-Founder and Senior Partner

SYSTEMIQ

Lena Ek

Chairman of the Board

Södra skogsägarna

Ari Lehtoranta

President and CEO

Caverion

Jukka Leskelä

CEO

Finnish Energy

Elina Kajosaari

CEO

Compensate

Jukka Mäkelä

Mayor

City of Espoo

Paul Voss

Managing Director

Euroheat & Power

Juha-Matti Saksa

Rector

LUT University

Odd Arild Grefstad

CEO

Storebrand

Sari Siitonen

CEO

Clonet Oy

Peter Vanacker

CEO

Neste Corporation

Georg Kell

Chairman of the Board 

Arabesque

Herman Mulder

Chairman of the Board

Impact Economy Foundation

Helena Tillborg

CEO

Tillborg Wolf Consulting AB

Mika Aalto

Director General, CEO

Chemical Industry Federation of Finland

Peter McGarry

Founder

The Earth Foundation

Ben Banerjee

President

Swiss Impact Investment Association

Jonas Gustavsson

President & CEO

AFRY

Sture Fjäder

President

Confederation of Unions for Professional and Managerial Staff in Finland – Akava

Jyri Luomakoski

CEO

Uponor Corporation

Anders Egelrud

CEO

Stockholm Exergi

Jukka Kola

Rector

University of Turku

John Connor

CEO

Carbon Market Institute

Jan Willy Elmenhorst-Larsen

CEO

Cemasys

Elio Bottagisio

CEO

CarbonLock

Magnus Heimburg

CEO

Preem AB

Raymond Carlsen

CEO

Scatec ASA

Thomas Hahn

Executive Director

FAIRTRANS

Anders Lenborg

CEO

Cloudberry Clean Energy ASA

Christian Levin

CEO

Scania

Ada Jakobsen

CEO

NCE Maritime CleanTech

Robert Swaak

CEO

ABN AMRO

Maria Bos

CEO

Plug

Henric Andersson

CEO

Husqvarna Group

Allison Kirkby

President and CEO

Telia Company

Anne Berner

Chairman of the Board

Sophos Capital Oy

Fiona Reynolds

CEO

PRI

Michael Konow

CEO

Fulda Chamber of Commerce and Industry

Bent Erik Krasnepolski Bakken

CEO

Sustainability Dynamics AS

Pekka Vauramo

CEO

Metso Outotec

David Ekelund

CEO

ICEBUG

Paulo Sarabanda

Executive Director

MAGNETIK VALUE

Bernt Reitan Jenssen

CEO

Ruter As

Alain Risbourg

CEO

Covivance

Perttu Puro

CEO

Tradeka

Kai Öistämö

President and CEO

Vaisala

Antti Inkilä

Interim President and CEO

YIT Oyj

Johan Mild

CEO

Remeo

Eliot Whittington

Director

CLG Europe

Espen Karlsen

CEO

Jernia

Annica Bresky

President and CEO

Stora Enso

Jari Kuusisto

Rector

University of Vaasa

Ana Struna Bregar

CEO

CER – Sustainable Business Network Slovenia

Sverre Thornes 

CEO

KLP

Klas Balkow

CEO

Axfood

Timo Honkanen

CEO

Turku Energia Oy

Johan Skoglund

CEO

JM

Vincent Auriac

CEO

Axylia

Göran Malm

Chairman of the Board

Malmdriften AB

Jyri Häkämies

CEO

The Confederation of Finnish Industries

Jerker Berglund

CEO

Sustainable Approach

Pekka Lundmark

Director General, CEO

Nokia

Marit Warncke

CEO

Bergen Chamber of Commerce and Industry

Henrikki Talvitie

CEO

St1 Nordic Oy

Hanna Hiidenpalo

Interim CEO

Elo Mutual Pension Insurance Company

Geir Bjørkeli

CEO

Corvus Energy

John W.H. Denton AO

Secretary General

International Chamber of Commerce

Pekka Timonen

Mayor

City of Lahti

Remy de Tonnac

Partner

The Environmental Technologies Fund – ETF Partners

Lillian Olsen

CEO

Halogen AS

Lauri Lyly

Mayor

City of Tampere

Hogne Tyssøy

Chairman of the Board

Hogein AS

Hannah Dillon

Head of Campaign

Zero Carbon

Russ George

CEO

OPR Alaska

Charles Héaulmé

CEO

Huhtamäki Oyj

Malte Lohan

Director General

Orgalim – Europe’s Technology Industries

Jean-Marc Jossart

Executive Director

Bioenergy Europe

Håkan Agnevall

President and CEO

Wärtsilä Corporation

Michael Green

Executive Director

Climate XChange Education and Research

Maria Mendiluce

CEO

We Mean Business coalition

Anna Borg

President and CEO

Vattenfall

Palle Borgström

Chairman of the Board

Lantbrukarnas Riksförbund, LRF

Jorn Madslien

CEO

Room 7540 Ltd

Fredrik Nilsson

Acting CEO

Löfbergs

Knut Kroepelien

CEO

Energy Norway

Leo Stranius

CEO

Third Rock Finland Oy

Toril Eidesvik

Chairman of the Board

Munck Cranes AS

Hannu Krook

President and CEO

S-Group

Svein Tveitdal

Chairman of the Board

Klima2020

Leo Chen

Founder and President

Tuya Inc

Søren Skou

CEO

A.P. Moller Maersk

Martin Lindqvist

CEO

SSAB AB

Kurtis Sensenig

CEO

Worldview Films

Martin Lundstedt

CEO

Volvo Group

Åsa Pettersson

CEO

Swedenergy

Almir Augusto Ladeira de Andrade

CEO

Skoog

Nils Klippenberg

CEO

Siemens AS

Hussain Al Nowais

Chairman of the Board

Amea Power

Txema Garitano

CEO

Inadru